Brand Philosophy

Jo’s strives for personalization and old time craftsmanship with special attention to details, quality and tailoring – to create styles that are not only seasonal hits, but also longtime favorites. This timeless style is earning a discerning and loyal following, delivering elegant and utterly wearable pieces that explore shapes from sharp tailoring to distinctively feminine aesthetics.

Jo’s ready-to-wear collections are designed by Creative Director Joanna Chu Liao, who explains: “The brand’s muse is an intelligent and independent woman, who leads a contemporary lifestyle. One who is always sure of herself and displays effortless beauty”. This woman is fashion conscious – but never a victim of her passion, she embodies strength and femininity, running from a meeting to the kids’ swimming pool or stopping by for a drink with friends.

Collections are inspired by the evolving role of this woman, the Creative Director adds: “Sleek designs are infused with creativity and trends, conjuring a contemporary yet original impression. Subtle yet artfully assembled pieces offer effortless beauty and elegance. Old time handcrafted techniques frequently adorn our modern designs in an innovative way… Really the purpose is to create lifestyle inspired pieces that suit different type of women, making them all happy!”.

Designer Profiles – Joanna Chu Liao

Joanna Chu Liao was born and raised in Hong Kong, where she learned to appreciate urban mixed cultures: from oriental tales to European practical and easy style. Her exposure to fashion started very early in life: Joanna’s family has been operating a garment business since decades – she was always fascinated and enchanted by both technical and creative aspects of the fashion industry.

To receive her high school and university education Joanna moved to North America, where she experienced what Proust once said: the real voyage of discovery consists not in seeking new landscapes but in having new eyes.  Cultivating her asian and western background Joanna met her first mentor, who taught her paper pattern, fitting and tailoring…

Very soon she started working with a German designer, whose excellent knowledge of beadings and embroidery fascinated her once again. After a few years she was scouted by Itochu and Look Japan to design ready-to-wear collections for the Japanese market. Her pieces were sold in many department stores, such as Barneys New York, Isetan, Mitsukoshi, Daimaru, Matsuzakaya, and Seibu. During those ten years working for Japanese companies she also designed uniforms for Estee Lauder and Folli Follie.

The time came for Joanna to start her own brand: Jo’s Ready to Wear was born in 2011, looking at an international audience, with a practical but chic mark.

Joanna has recently designed the sales uniforms for Harvey Nichols Hong Kong new flagship store in Pacific Place. Jo’s Ready to Wear collections can be found online at and in the Hong Kong store, in Causeway Bay.

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